Among the grains that constitute the rich heritage of Indian agriculture, there are very few which have had the legacy, economy and the world over demand as that of Basmati rice. Basmati is not just grown in the North Indian Plains; it is sown with care, tradition and proper attention to detail. This long grain aromatic rice is not only cultivated in India but has also captured the international market and holds a prestigious reputation among the Indian population and other countries. The cherished place in the international and domestic markets only prospered after the Indian population fully embraced the multidirectional trade routes.

However, within the vast range of basmati companies like Haryana Rice Mills provides, one variety has silently emerged and embraced importance. Golden Sella Basmati rice is recognised for its golden lustre, texture and unbreakable nature during extended cooking periods. Its unparalleled attributes have transformed not only the way Golden Sella basmati is stored and shipped but also how it is enjoyed, especially in export dominated regions. Golden Sella basmati is easily malleable and durable due to being parboiled, which is very advantageous in the catering and hospitality industry, large scale catering, hospitality and high demand kitchens.

Golden Sella is more than just a rice variant; it is a showcase of modern efficiency fused with traditional flavour. It acts as a silent workhorse behind the rapidly increasing Indian rice export economy, far surpassing its origins. The faster growing global economy and demand for reliable, consistent standards internationally give this golden grain the power it so rightfully deserves.

Global demand of Golden Sella basmati rice

United States

The increasing ethnic Indian and Middle Eastern restaurants has further contributed to the demand for Golden Sella Basmati rice. Its primary application is within the marketplace of Indian restaurants, catering companies and ethnic grocery chains, which prefer it due to its long grains and firm texture.

United Arab Emirates (UAE):

Within the multifaceted cuisine landscape of the UAE, Golden Sella Basmati remains unrivalled in its use for biryanis and large scale catering. The shelf life of Golden Sella Basmati rice, along with its eye catching appearance and capability to maintain firmness after cooking, makes it a great asset for restaurants, hotels and household consumers from various cultures.

Australia:

Its multicultural population and growing appreciation for South Asian and Middle Eastern cuisines have steadily increased the demand for Golden Sella rice in Australia. Indian restaurants, wholesale food distributors and home chefs looking for high quality aromatic rice are driving demand, as it excels in both contemporary and traditional cooking.

How is golden sella basmati rice different from others?

Unlike other varieties of rice, even traditional basmati, Golden Sella Basmati rice is unique in processing, color and of course, functional benefits. It’s what makes it truly stand out:

Parboiled Process: As with other kinds of Basmati, Golden Sella Basmati undergoes parboiling, which is soaking and steaming while the rice is still in the husk, which increases the rice’s nutritional value. Parboiling makes Golden Sella less sticky compared to raw Basmati and it, along with traditional raw Basmati, it becomes firmer which Haryana Rice Mills ensures.

Distinct Golden Colour: Golden Sella Basmati supplied by Haryana Rice Mills is distinguished from other basmati rice varieties by the signature golden colour acquired during the parboiling process. As with other types of basmati rice, gold marks its appeal, especially in biryanis and other special arrangements of rice.

Superior Cooking Characteristics: No matter how much rice is cooked at a time, the grains of Golden Sella Basmati do not become sticky. Also, the rice is able to withstand long cooking times and retain its firmness, which is preferred in many places and large gatherings.

Extended Shelf Life and Durability: The parboiling process allows Golden Sella Basmati to be exported widely, especially to the Middle East. These countries, which have a high demand for the product, are far from the source and the rice's longer shelf life, along with the reduced risk of spoilage, makes it preferable.

Haryana Rice Mills – the best Golden Sella Basmati Rice Supplier

For more than four decades, we have established ourselves as one of the most prominent companies in the global rice trade. Our operations are located in Karnal, which is famously known as the world’s biggest market for Golden Sella Basmati rice. As a key player in the industry, we take pride in importing.

Every step of the process attesting, we maintain the proper standards of hygiene from grain selection to packaging, which must be secure and clean. Due to the regular checks performed, only the finest rice can be served to our customers. We possess international certifications in food safety and quality, such as cGMP, HACCP, ISO 22000:2005 and ISO 9001:2015 mark us as safely cleaning and managing services.

Haryana Rice Mill takes pride in serving their customers and leads the market in the rice branch. Customer loyalty has been granted to us due to the never ending strive for excellent service.

Why choose Haryana Rice Mills?

1. Fast Delivery

We offer global shipping for our premium rice products and pride ourselves on reliability. Our coverage spans nearly all of India, where we fulfil delivery promises within the same timeframe. We deliver with proper planning and schedule so that every customer can get their product on reasonable time.

2. Customer Support

Our company offers clarified solutions concerning our services at any geographical point. The company is ready to assist every single individual 24/7; customers with any sort of question can knock on our door anytime. We guarantee best quality products so we can achieve customer satisfaction in every delivery.

3. Best Technology

With the best industrial grade machines, we guarantee accuracy in meeting international standards. The Golden Sella basmati rice quality is guaranteed since these machineries, from the most reliable brand in the market, are equipped with the latest technology.

4. Superior Quality of Rice

Meeting the international quality standards of processed rice has allowed Haryana Rice Mills to expand our clients internationally, which is beneficial in addressing local demands. As a leading basmati rice supplier, every batch of incoming raw and processed rice is inspected under the microscope for their degree of cleanliness in our approved lab. 

JOIN OUR FAMILY

Haryana Rice Mills calls upon worldwide distributors and businesses to sample the company’s finest Golden Sella Basmati rice. Our customer satisfaction promises combined with our relationship focus approach ensure effortless partnerships. From private labelling to bulk processing and custom packaging, unparalleled precision and reliability are provided to meet every business demand.

 FAQs

1. How is Golden Sella different from regular Basmati?

Ans. It’s parboiled, has a golden colour and remains firm and non-sticky after cooking.

2. How long has Haryana Rice Mills been in business?

Ans. We have been in the rice industry for more than four decades.

3. What technology do you use for processing rice?

Ans. We use advanced, industrial grade machines for processing and packaging.

4. Is your packaging export-friendly?

Ans. Yes, we use secure, hygienic and durable packaging which is suitable for the international shipping.

5. What certifications does your company hold?

Ans. We are certified with cGMP, HACCP, ISO 22000:2005 and ISO 9001:2015.


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